Super Bowl Domestic Violence Ad Underscores NFL’s CDV Problems

Super Bowl Sunday Anti-Domestic Violence Ad Comes During NFL’s Struggle with CDV and Players

domestic violenceThe past year has confirmed that criminal domestic violence is a serious problem among National Football League professional players.  Players face intense national scrutiny after a number of reports and videos of players abusing their partners and/or children were leaked.

On Super Bowl Sunday, an ad created by No More, an anti-domestic violence campaign, featured a 911 call inspired by a real-life call from a woman in a domestic violence situation, who needed police help but could not get away from her abuser. The ad itself does not mention the NFL’s rough year dealing with domestic violence issues among its players, but since it aired during the Super Bowl, the No More campaign underscores the problem of football players with criminal domestic violence issues.

“It’s about time,” said Nilda Valmores is the executive director of My Sister’s House, a domestic violence crisis center in Sacramento. “I think they needed to address and do something.”

“This is just one commercial. We need to have these commercials every day. I hope they use this platform to do a little bit of good, especially when it involves a lot of their players and a lot of their players’ partners,” Vilamores added.

Ray Rice, a professional football player drafted to the Baltimore Ravens in 2008, was caught on a hotel surveillance camera beating his fiancée Janay Palmer in September 2014, and the video was leaked to TMZ. Although Rice is not the first player to commit criminal domestic violence against a partner, NFL commissioner Roger Goodell faced serious criticism for his “slap on the wrist” policies when it came to league players involved in CDV incidents.

Since the Rice incident, Goodell has made a great effort toward changing the NFL’s policies on players who commit domestic violence. He created a new code of conduct, which includes paid leave for players who have not been convicted on domestic violence charges, and NFL investigations into CDV accusations which run in parallel to legal investigations. In addition, the NFL has pledged $5 million per year for five years to help the National Domestic Violence Hotline.

ESPN New York reporter Jane McManus, however, criticized the amount spent on domestic violence complaints, saying the steps were good but not enough of a penalty, especially financially for the league. “Compared with the $10 million per year that is spent on its Super Bowl halftime show — not to mention the $5 billion the NFL earns each year in television rights — this amount seems terribly insufficient,” she said. “If the NFL is serious about its commitment to combating domestic violence, it could contribute many times more.”

The Strom Law Firm Prosecutes Criminals On Behalf of Domestic Violence and Murder Victims

If you, or a loved one, are the victims of a serious crime, including domestic violence, assault, robbery, or murder, it is important that you take the person who hurt you to court – whether it is a criminal trial, or personal injury lawsuitThe attorneys at the Strom Law Firm have been based in Columbia, SC for 16 years, and are also licensed to practice in Georgia and New York. We offer free, confidential consultations to discuss the facts of your case, so do not hesitate to contact us for help. 803.252.4800.

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